Frugi is one of Cornwall’s most successful brands producing organic children’s wear. It created the Little Clothes BIG Change project to donate 1% of its annual turnover to charitable causes through customer voting.

The donation will continue to fund the Trust’s marine programmes including its dive and shore surveys which record vital information about the health of Cornwall’s seas. The funding also contributes to its ‘Your Shore’ community work, which supports local marine groups who act as ambassadors for their local area of coastline, putting on events and raising awareness of threats it faces.

Frugi is the Trust’s longest running business donor, with more than ten years of annual donations totalling over £135,000. This has helped the Trust to fund a continuous programme of marine conservation which has trialled technology to stop dolphins being caught in fishing nets, and secured laws to protect marine life.

Ruth Williams, Marine Conservation Manager for Cornwall Wildlife Trust says,

“Frugi’s latest donation to Cornwall Wildlife Trust’s Living Seas programme is simply amazing! I am humbled by the support Frugi’s fantastic customers has given to help us better protect our seas and the wonderful wildlife that lives in, on and under the waves. It shows how important the seas are to so many people, and we at Cornwall Wildlife Trust will do our utmost to put this valuable funding to best use”.

“It will be spent on helping to protect dolphins from being caught in fishing nets; to monitor some of our weird and wonderful wildlife like the spiny lobster which seems to be making a comeback after decades of decline, as well as working with local communities and young people to help them reduce their use of plastics and clean up their local beaches. With Frugi’s help, we really can make a difference! Thank you!”

Helene Weston, Frugi Charity Coordinator says,

“Everyone at Frugi is so pleased to be able to support the Cornwall Wildlife Trust and the valuable work they do. To see that Frugi’s donations are helping to make a positive difference in protecting the precious marine life in Cornwall is fantastic. Donating 1% of our turnover to charity every year is something we are extremely proud of and we love the fact our loyal customers help us to achieve this.”