Frugi is one of Cornwall’s most successful brands producing organic children’s wear. It created the Little Clothes BIG Change project to donate 1% of its annual turnover to charitable causes through customer voting.
The donation will continue to fund the Trust’s marine programmes including its dive and shore surveys which record vital information about the health of Cornwall’s seas. The funding also contributes to its ‘Your Shore’ community work, which supports local marine groups who act as ambassadors for their local area of coastline, putting on events and raising awareness of threats it faces.
Frugi is the Trust’s longest running business donor, with more than ten years of annual donations totalling over £135,000. This has helped the Trust to fund a continuous programme of marine conservation which has trialled technology to stop dolphins being caught in fishing nets, and secured laws to protect marine life.