30 Days Wild: Natural path to happiness gets results

Wednesday 12th April 2017

Into the wild. Photo by Matthew Roberts

Sunshine for the soul: 30 Days Wild benefits health and wellbeing

Cornwall Wildlife Trust are encouraging you to sign up for nature and join The Wildlife Trusts’ annual challenge: 30 Days Wild

This June for the whole month, every day, everybody, everywhere, will be encouraged to enjoy nature on their doorstep, as well as the ‘great outdoors’. Inspiring ‘Random Acts of Wildness’, practical, fun and quirky ideas will connect people with the wild around them.

Meander along a river bank, dance in a downpour, record a wild ringtone, meditate in a meadow, or simply sip a glass of wine as the sun goes down and appreciate your garden. People can spend a few minutes, or a few hours each day enjoying nature - how they do it is up to them.

And it’s official - a daily dose of nature, even in bite size chunks, is good for you. 

The impact of taking part in 30 Days Wild has been tracked by academics at the University of Derby. Their study* found that people who did something ‘wild’ each day for a month, felt happier, healthier and more connected to nature. From walking barefoot in the park to feeding garden birds, all sorts of activities proved positive for people – with added benefits for the natural world too.

Dr Miles Richardson, Director of Psychology, who led the study, said:

“The impact of 30 Days Wild adds to the compelling argument for bringing nature into our everyday lives. Two months after taking part in 30 Days Wild, there was a 30 per cent increase in the number of people who reported their health as excellent. Last year’s results also show people’s happiness continued to improve after 30 Days Wild ended, which illustrates its sustained impact. This is important as it is happiness and connecting with nature that influence improvements in health. Our study also shows that those who benefitted most were younger adults and those who weren’t ‘nature lovers’.”

This year 30 Days Wild is revelling in the glory of traditional meadows which bloom with wildflowers throughout June. 'Unimproved' pastures and meadows with their characteristic wealth of wild plants and animals are rare and fragmented – occupying just 5% of the area that they occupied in 1945. The Wildlife Trusts care for many – and they can be visited andenjoyed.

Apply for a free 30 Days Wild pack, download the phone app or look online for those inspirational Random Acts of Wildness. 30 Days Wild packs include a packet of UK native wildflower seeds, activity sheets, a calendar to record adventures, stickers, and a poster. Schools will get a large deck of ‘Random Acts of Wildness’ cards for inspiring ideas. Sign up opens from Wednesday April 12th come and share the fun of #30DaysWild on Twitter, Instagram and Facebook. Wildlife Trusts across the UK will be running wild events for all the family throughout June.

Chris Betty, Communications Officer at Cornwall Wildlife Trust, said;

“Last year thousands of people carried out 1.8 million Random Acts of Wildness during 30 Days Wild. That’s 1.8 million precious moments that brought people closer to nature and enhanced their lives. The Wildlife Trusts aim to double that number this year – and we hope that the connections people make with the wild around them will ensure that it is better protected for the future too.”